How A Marketing Company Tried to Charge Me

$350 for Something That is 100% Free

This is communication I had with a social media company several years ago, while I was inquiring about getting some product videos made. While communicating with my contact there, he said my website had some performance issues. Using a lot of technical language, he tried to upsell me, offering a site map, Google Analytics, and Google Search Console, all of which are completely free.

Thank you for being so open to expanding your social media presence – that’s a great approach for growing your reach!

During my expert analysis of your website, I identified that implementing proper site mapping would significantly improve your website’s performance and increase its visibility compared to competitors. This would be a valuable enhancement to consider.

To implement the site mapping optimization, I’ll need to integrate a specialized SEO analytics tool into your website’s backend infrastructure. This tool will help with:

  • XML sitemap generation and optimization
  • Search engine crawlability enhancement
  • Website architecture analysis and indexing improvements
  • Technical SEO performance monitoring

The tool comes in three tiers with different feature sets:

  • Basic Package: $150 — Core sitemap functionality and basic SEO audit capabilities
  • Standard Package: $250 — Advanced crawl optimization, structured data markup, and performance analytics
  • Premium Package: $350 — Enterprise-level SEO suite with comprehensive site architecture optimization and competitor analysis

Once you let me know which tier fits your budget, I can procure the tool from our trusted vendor and handle the complete backend integration on your website. This will ensure seamless implementation without any downtime to your current operations.

This dishonest company used layers of technical jargon to make a simple task sound complicated and specialized. Phrases like “enterprise-level SEO suite,” “core sitemap functionality,” and “procure the tool from our trusted vendor” are designed to impress and confuse — not to inform. This is a common tactic used to justify inflated prices for work that should cost nothing or be included as a basic service.

This is a great example of how a 30-minute coaching session by LDC is valuable. In the complex world of digital marketing, there are dozens of various tools that are required to run a successful e-commerce business.

By scheduling a 30-minute coaching session, you can avoid unnecessary expenses and protect yourself from the stress and frustration of dealing with dishonest marketing companies.

Book A Coaching Session Today